Dash of Lime

Posts Tagged ‘twitter’

Latest news on the interwebs is that Facebook has just hit one-billion users, and launched its first brand ad, LinkedIn has just launched an influencer following tool and Twitter has joined forces with Nielsen. In case you missed all of that, here is a sum up to get you in the loop. Facebook’s first brand [...]


The burning question on everyone’s social media-laden lips is, “what’s the return on investment (ROI) of social media?” As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it’s been plaguing. [...]


Twitter users may obsess over their follower count, but co-founder and former CEO Evan Williams believes there needs to be a better way to measure one’s reach and influence on the social network. During a discussion with Buzzfeed founder Jonah Peretti and Branch co-founder Josh Miller at the site’s headquarters in New York, Williams was asked whether he thinks Twitter [...]


An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as [...]


Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase [...]


Facebook reports that they have 5.3 million users in South Africa, with Arthur Goldstuck, MD of South African research firm World Wide Worx saying that there are at least 25% additional sign-ups from mobile phone users. Johannesburg has 1.09 million users, Cape Town has 857,000, Pretoria has 696,000, and Durban 478,000. Goldstuck said that the [...]

A Qantas plane.

An attempt to launch a competition on social media site Twitter has backfired for Australia’s Qantas airlines. This week, the airline offered the prize of a gift pack that included pair of first-class pyjamas, and challenged followers to tweet their idea of a luxury experience along with the hashtag #QantasLuxury. The campaign went horribly wrong, [...]