Dash of Lime

Posts Tagged ‘Social Media’
tapemeasure

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts [...]

Laptop

Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers. The South African Social Media Landscape 2012 study, released today by technology market researchers World Wide Worx and information analysts Fuseware, reveals that 95% of major brands surveyed have some form of social media strategy aimed [...]

1AlbertEinsten

The burning question on everyone’s social media-laden lips is, “what’s the return on investment (ROI) of social media?” As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it’s been plaguing. [...]

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An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as [...]

cupcake

Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase [...]