Dash of Lime

Posts Tagged ‘facebook’

Facebook exceeded expectations on Wall Street when it announced its earnings for the third quarter. Still, there’s talk about what’s holding back stronger ad growth. Many look inside Facebook for culprits that include everything from issues with monetizing mobile advertising to a lack of unified metrics. There is a deeper issue at work outside of [...]


Latest news on the interwebs is that Facebook has just hit one-billion users, and launched its first brand ad, LinkedIn has just launched an influencer following tool and Twitter has joined forces with Nielsen. In case you missed all of that, here is a sum up to get you in the loop. Facebook’s first brand [...]


The burning question on everyone’s social media-laden lips is, “what’s the return on investment (ROI) of social media?” As the social web has matured over the last 8 to 10 years, so has the need, nay, the desire for people to prove its worth as a reputable marketing channel. To be honest, it’s been plaguing. [...]


An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as [...]


Facebook reports that they have 5.3 million users in South Africa, with Arthur Goldstuck, MD of South African research firm World Wide Worx saying that there are at least 25% additional sign-ups from mobile phone users. Johannesburg has 1.09 million users, Cape Town has 857,000, Pretoria has 696,000, and Durban 478,000. Goldstuck said that the [...]


In the Limelight we have Brad Page, Senior Digital Strategist at Neo@Ogilvy South Africa, who shares the most rewarding thing about his job, why he chose digital, and one thing most people don’t know about him…  What is your job title and what does this entail? I work as a Senior Digital Strategist in the Cape Town [...]


Smartphone, tablet ads less memorable than those on the desktop With billions of users—and billions in ad revenues—Facebook’s eye is turning toward mobile, where ads have begun to roll out to the newsfeed. Whether users’ eyes, and, in turn, marketer dollars, will follow remains an open question. Online eye tracking study firm EyeTrack Shop found in [...]

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Any two Facebook users on the planet are separated from each other by an average of 4.74 degrees, according to new research. The study, by Facebook and the University of Milan, saw researchers using “state-of-the-art algorithms” to measure the number of “hops” between users, AFP reported. “We found that the degrees of separation between any two [...]