Dash of Lime

Posts Tagged ‘ad’

  How a Frenchman Restored Motor City Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America and Lifted Sales an Astounding 37%. Dressed in blue jeans, boots and a blazer, Olivier Francois nursed a cup of espresso in his office at Chrysler’s headquarters in Auburn Hills, Mich., and recalled his first trip to [...]


Certainly one of the biggest opportunities in ad tech today is integrating real time bidding (RTB) systems to core ad serving platforms such that ad serving decisions are made from a single system. This vision of a fully integrated monetization stack is known as holistic ad serving, and it’s going to be big. Holistic ad [...]

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IOL has appointed 365 Digital as its exclusive digital sales house. 365 Digital will represent all of IOL’s digital properties, including the iol.co.za portal, all its mobile properties and the newspaper website portfolio (Cape Argus, Cape Times, Daily News, The Mercury, Pretoria News, The Post, Tios, Isolezwe, Sunday Independent, Sunday Tribune, The Star) from January [...]