Dash of Lime

With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive search” service has evolved and where it may head [...]

In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that de-emphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the chart below, [...]

Twitter recently announced the launch of its advertising API, a move that will allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans rather than simply purchasing ads directly through Twitter. Previously, businesses that advertised on Twitter could only upload one individual ad at a time, and they had [...]

I find statistics absolutely delicious. Pew research released fresh stats on what slice of Americans are addicted to all of the various social networks as of December 2012. There are a few big business and cultural implications. Pinterest has practically caught up with Twitter, with 15 percent and 16 percent of adult U.S. Internet users [...]

Buying airplane tickets, the odd concert ticket, movie ticket and books online is pretty much where most of us feel comfortable when we talk ecommerce. We generally like to touch and feel things when we are looking at buying tangible goods. But while we have been looking and touching; the rest of the world has [...]

Publishing used to have an arrogance problem. If it wasn’t reported there, it didn’t exist. Now it has an aggregation problem, as the pageview-driven digital ad system has taken publishers hostage. It is either aggregate or be aggregated. This hit home recently. On Friday, we did a somewhat silly Friday feature on digital executives “then [...]

Social networking stalwart Facebook claims one-billion users. That’s around a seventh of the population of the planet. Sometimes it’s easy to believe the internet is comprised solely of Google, Wikipedia and Facebook. But what about more regional social networks, mobile social networks and specifically those with a strong foothold in emerging markets? How do they [...]

It’s that time of the year again: time to take stock of what’s gone by and of things to come. For the purpose of this post, I shall stick to what we need to watch out for in the new year. To be precise, what’s going to happen on the technology front in 2013. Crystal [...]

Executives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketing business: 3D projection, gesture-recognition technology and RFID tags. But participants were told to think hard as to whether such technologies were merely cool or would actually help enhance their business. Joshua Cohen, [...]

Tech giant Apple has taken the wraps off of a smaller version of its mega-popular iPad tablet. The iPad Mini is 7.2mms thick and measures 7.9-inches across, as opposed to the standard iPad’s 9.7-inch display. The smaller tablet features the same dual-core A5 processor found in the iPad 2, a Facetime camera, LTE connectivity and [...]