Dash of Lime

Forget Oreo and the Super Bowl, real-time marketing is something altogether different. That was the common consensus among brand, agency and publishing executives who attended Digiday’s Brand Summit earlier this week. Marketers agreed that people often focus on the glitzy outcomes like that tweet rather than the long, hard slog of raising the metabolism of marketing [...]

Return on investment is a pretty fundamental goal of any business endeavor. Yet the term didn’t really gain much currency until the mid-1960s. As this Google Ngram chart shows, since then, the term “ROI” has greatly increased in popularity. Why? It’s clear that the idea of getting a return on one’s investment was always been [...]

Digital advertising (and in particular the humble ad banner) has come a long way since its first appearance on the site Hotwired 19 years ago. According to the first-ever banner ad’s creator Joe McCambley, the campaign generated an impressive 44 percent click-through rate. The advertiser, AT&T, must have been delighted with the response and more [...]

Today at Facebook’s big news feed announcement, it made photos for users bigger, but the ads in the news feed will be getting bigger, too. “We’re taking all the content you see in the feed and making it more immersive. So that goes across the board for everything, including ads” said Facebook’s head of product design [...]

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in [...]

Ads in videos 20 minutes or longer have a completion rate of more than nine in 10 The appetite for online video among US viewers appears far from satiated. According to research from video monetization firm FreeWheel, total video views among internet users in the US were up 23% year over year in Q4 2012. [...]

Tweet a complaint about bad AT&T cell coverage? Don’t be shocked to get an ad from Verizon with information on how to switch carriers the next time you sit down at a PC. Soon, big brands like Coca-Cola, Verizon, Nike and L’Oreal and others will start serving ads targeted to what consumers are saying in [...]

Last year, Facebook started running ads that used your Web surfing history to target you. Soon they’ll be a little more obvious about the fact that they’re doing it. But not a lot more obvious. After months of discussion with the Council of Better Business Bureaus, Facebook is going to start incorporating a small triangular “AdChoices” [...]

The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers. But what else is expected to happen across the region this year? There [...]

TV ads during the Super Bowl are expensive: $4-million for 30 seconds of media, to be precise, and that’s before paying for things like production costs, agency fees and celebrity endorsements. They do, however, allow advertisers to reach over 100 million viewers at a single time — and be part of the cultural zeitgeist. The [...]