Dash of Lime

Back in the fall of 1994, Bill Clinton was nearly midway through his first term, Ace of Base was at the top of the charts, and the Web was in its infancy. Businesses were just waking up to the power of the Internet as a commercial platform. In California, the staff at Hotwired — the [...]

Sales house Dash of Lime is now exclusively representing MailOnline (dailymail.co.uk) – the world’s largest news site – in South Africa. The Mail Online has more than 1 million active monthly users in South Africa, making it comparable in size to other large local news and content portals. The site’s unique editorial focus sees a [...]

Life as a publisher isn’t easy. Technology has changed the game, and publishers have been caught a half-step behind. We asked several publishing executives attending the Digiday Publishing Summit what worries them most. The bogeymen: getting too far ahead of marketers; navigating the confusing tech landscape; and figuring out how to make money off mobile. [...]

Facebook’s redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook’s future linger. Beyond the obvious improvements to the user interface, the most pressing questions following last week’s news revolve around the need for new revenue, and for Facebook that means [...]

The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory.  But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Click here to read more.

Twitter recently announced the launch of its advertising API, a move that will allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans rather than simply purchasing ads directly through Twitter. Previously, businesses that advertised on Twitter could only upload one individual ad at a time, and they had [...]

A broad swath of marketing executives expects interactive advertising to continue its strong growth, this year. According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45%) of respondents believe digital advertising will grow by 10% to 15% in 2013. The median growth rate remained consistent in the last two years [...]

It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for advertisers. Click here to read [...]

There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. [...]

  How a Frenchman Restored Motor City Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America and Lifted Sales an Astounding 37%. Dressed in blue jeans, boots and a blazer, Olivier Francois nursed a cup of espresso in his office at Chrysler’s headquarters in Auburn Hills, Mich., and recalled his first trip to [...]