Dash of Lime

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to [...]

Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. The drops in search traffic is an analytics [...]

Facebook has seen its rapid assimilation of Earth’s population start to cool in recent years. The areas where it’s still exploding are, interestingly enough, some of the areas with the least access to technology: Africa, the Middle East, and India. One measure of technological modernity is the smartphone. In the Western world, smartphone penetration hovers [...]

Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as driving forces. eMarketer anticipates that mobile ad spending will hit [...]

Advertising revenue from mobile devices comprised 30 percent of Facebook’s total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook’s total monthly active user base grew to 1.11 billion. Facebook’s [...]

Back in the fall of 1994, Bill Clinton was nearly midway through his first term, Ace of Base was at the top of the charts, and the Web was in its infancy. Businesses were just waking up to the power of the Internet as a commercial platform. In California, the staff at Hotwired — the [...]

Forget Oreo and the Super Bowl, real-time marketing is something altogether different. That was the common consensus among brand, agency and publishing executives who attended Digiday’s Brand Summit earlier this week. Marketers agreed that people often focus on the glitzy outcomes like that tweet rather than the long, hard slog of raising the metabolism of marketing [...]

With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive search” service has evolved and where it may head [...]

Once upon a time, online advertising exposed users to new products and services. But now many users find themselves chased around the Internet by just a handful of brands at a time. Welcome to the Retargeting Era. On the surface, retargeting makes perfect sense. The biggest weakness of display versus search is display doesn’t have [...]

Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian showing how users access these [...]