Dash of Lime

Author Archive
aim

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role in online advertising, and we have the abundance of available data to thank for this. [...]

growth (1024x681)

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least. BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that [...]

chrysler

  How a Frenchman Restored Motor City Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America and Lifted Sales an Astounding 37%. Dressed in blue jeans, boots and a blazer, Olivier Francois nursed a cup of espresso in his office at Chrysler’s headquarters in Auburn Hills, Mich., and recalled his first trip to [...]

2012-10-16 09.09.04

If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.) or to generate new leads or customers. The metrics used to measure each of these goals vary dramatically, both in type and complexity. Effective reach [...]

NazeemDOL

In this edition of In the Limelight, we chat to Nazeem Abrahams – Digital Planner at MediaShop Cape Town, who shares his advice for advertisers investigating online, discusses the role of digital content in a media strategy – and more! What is your job title and what does this entail? I’m the Digital Planner at MediaShop Cape [...]

tapemeasure

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts [...]

iphone5

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement. Research from video ad network AdColony and Nielsen found that mobile video ads for CPG brands were more effective across a variety of brand health metrics than ads on TV or videos online [...]

VW

If you’re looking to gauge brands’ engagement with digital media, look no further than the automotive industry. Auto manufacturer campaigns can be used as a barometer for reading both online marketing trends and effective tactics, for several reasons. Auto brands represent a massive market. Borrell Associates forecasts that by the end of 2012, ad spending [...]

limes2

DOL Job Spec: 15 November 2012 Company Dash of Lime Publisher Network (365 Digital Pty Ltd/Primedia Online Pty Ltd) (www.dashoflime.co.za) Role: Agency Key Account Manager Location: Cape Town, South Africa Department: Sales The Key Account Manager (KAM) will be responsible for the management/servicing of our key Cape Town based agency accounts. With oversight on a [...]

mainjuicelogo

Juice Content, a division of Primedia Online, is a uniquely placed division looking for a rising star to fill the position of Digital Account Executive. The position is a very exciting one and brand new in the marketplace, ensuring the successful candidate will develop a distinctive skill set and knowledge base. You will already have [...]