by Papa Lime
13.05.13Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. The drops in search traffic is an analytics [...]
by Papa Lime
13.05.13Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling.
The drops in search traffic is an analytics problem, caused by what some are calling “dark search” or “dark Google.” The issue is a technical one, but in simple terms, it’s caused by certain browsers blocking websites from tracking exactly how users arrived there. For example, when users of Safari on iOS 6 click on a search result, the site they’re visiting has no way of telling they found that content through search. Analytics packages typically lump this traffic in the “direct” bucket, giving an inaccurate picture of where their traffic is actually coming from.
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to [...]
Advertising revenue from mobile devices comprised 30 percent of Facebook’s total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook’s total monthly active user base grew to 1.11 billion. Facebook’s [...]
With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive search” service has evolved and where it may head [...]
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian showing how users access these [...]
Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more than 92 percent of marketing executives use them), more than [...]
Video is the most popular type of content people consume on their mobile devices. Whether consumers watch through a browser or apps, video represents more than half of all data traffic on mobile devices. And while advertisers are happy to give people what they crave — 43 percent use it mobile rich media ads — [...]
The AP Twitter hack which sent the stock market briefly crashing was caused by a phishing attack, according to the AP. The news organization now says the attack on Twitter was “preceded by a phishing attempt on AP’s corporate network.” The Twitter attack, which has now become another high-profile example of why Twitter may serve as [...]
The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory. But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Click here to read more.
Twitter recently announced the launch of its advertising API, a move that will allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans rather than simply purchasing ads directly through Twitter. Previously, businesses that advertised on Twitter could only upload one individual ad at a time, and they had [...]
