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Limelight
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Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor’s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants. Beyond the Like: How Companies are Using Social [...]

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor’s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.

Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social ad spend for lead gen and customer acquisition. Overland, her digital marketing agency’s Vice President, and Karunakaran, Sr. Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session.

Read more on Search Engine Watch.

approved

Social media has created a vast amount of data and every second we add more information. Consider that in a single day we send 400 million tweets, share 985 million pieces of content on Facebook, “like” 50 million brands or organizations on Facebook, and post 40 million photos on Instagram. Many have argued that sharing [...]

SEO

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to [...]

Facebook Announces New Launcher Service For Android Phones

Advertising revenue from mobile devices comprised 30 percent of Facebook’s total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook’s total monthly active user base grew to 1.11 billion. Facebook’s [...]

googlenow

With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive search” service has evolved and where it may head [...]

SINGAPORE-ASIA-TELECOM-SMS-TECHNOLOGY-INTERNET

Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Recent information from the Financial Times and The Guardian showing how users access these [...]

video

Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more than 92 percent of marketing executives use them), more than [...]

iphone

Video is the most popular type of content people consume on their mobile devices. Whether consumers watch through a browser or apps, video represents more than half of all data traffic on mobile devices. And while advertisers are happy to give people what they crave — 43 percent use it mobile rich media ads — [...]

twitterlogo

The AP Twitter hack which sent the stock market briefly crashing was caused by a phishing attack, according to the AP. The news organization now says the attack on Twitter was “preceded by a phishing attempt on AP’s corporate network.” The Twitter attack, which has now become another high-profile example of why Twitter may serve as [...]

spotlight

The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory.  But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Click here to read more.