Dash of Lime

Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as driving forces. eMarketer anticipates that mobile ad spending will hit [...]

Newspapers not so fortunate Although both newspaper and magazine publishers are encouraged by positive trends in device adoption and consumer behavior, the continued growth of digital ad revenues has not yet made up for declines in print ad revenue for newspapers. But it has for magazines. According to new estimates from eMarketer, US ad revenue [...]

Digital ad spending in Mexico has come a long way in the past five years, according to a new eMarketer report, “Digital Ad Spending in Mexico: Advertising Giants Finally Join the Pioneers.” In 2007, before internet user uptake gained speed and Web 2.0 exploded, digital advertising represented merely 2% of all media advertising. But in [...]