The IAB’s Portrait Ad is now available on IOL.
As part of the IAB RMBU (rich media branding unit) suite and formerly rising star ad formats, the Portrait Ad is a high impact rich media unit that allows for the incorporation of a host of content/engagement modules such as video, galleries, polls, content feeds etc.
The ad format is intended to meet the needs of clients by allowing for greater levels of ad engagement and information transmission. The Portrait Ad sees a micro site style user experience, whereby content drives engagement and engagement is facilitated by complete social integration.
Since the inception of the relationship between IOL and Dash of Lime, new ad formats have been on the agenda. The launch of the Portrait Ad on IOL, although a precursor to the launch of other IAB RMBU formats on IOL, also sees the site act as a flagship incubator for the Dash of Lime network of premium publishers in that the Portrait Ad will also be launched across other DOL publishers.
Dash of Lime’s Sales Director, Alistair Albers had this to say: “The launch of the Portrait Ad on IOL sees the start of our mission to enrich our premium ad offering across our publisher base.
“Although a process that will take time to phase in, this is the first example of many new innovative offerings that will stem from the DOL stable,” Albers continued.
“The days of standard IAB ads and poor implementations sufficing as premium in the SA market are severely numbered. We want to ensure that when our clients seek a premium display ad solution from us, that is precisely what they get!”
Video 1: Live video demo of portrait ad on AOL.COM.
Technically the ad is a 300×1050 pixel surface area allowing for expansions of specific modules, up to 580×460. Modules, such as video, are governed by standard IAB best practice.
Official Portrait Ad IAB style guide available here: http://www.iab.net/media/file/IAB_300x1050_style_guide_v2.pdf
IAB technical specifications here: http://www.iab.net/guidelines/508676/508767/displayguidelines