Technology has changed exponentially in the last 5 years. People are now spending more time on their mobiles as we can do more and more on our devices. Smart phones are becoming smarter and you can pretty much do everything you need to on a mobile. It’s becoming a crucial talking point for marketers and advertisers as they need to know where to concentrate their time.
That being said, the mobile market in South Africa is very different from the rest of the world. While everyone else is concentrating on smart phones, South Africa is being saturated by basic devices, and more recently, Feature Phones (a middle ground between basic and smart).
Below shows some stats and figures of how people spend time on their devices.