Dash of Lime

Advertising sales is nothing new; it has been around since the Egyptians first used papyrus to send out their message.  The Internet, however, has only been a public medium since the 80s and has been growing exponentially since then.  Some reports will say that Internet news sales will overtake that of print by 2015 in Europe.  That is just four years away.  That being said, Africa has always been a few years away from the “Western World” but in this case, it could be as short as two years later.  That is huge.  And with that growth, all the industries related to this are ballooning as well.

Currently, it’s difficult to find a website that doesn’t offer sponsorship opportunities on it, and rightfully so.  It’s 100% measurable and that is something you can only estimate with print.  This way, you know exactly what you’re paying for.  You can also choose your market and the people you’d like to influence.  Advertising has never been this flexible and powerful.

Of course, there are more aspects to it than just popping your banner on any old site.  There are archive stats, growth rates, specific events, trafficking, demographics and ad serving all of which require specialised people and services to provide this efficiently.  Dash Of Lime is exactly all of that.  It incorporates everything you would  need from a digital sales house using partnerships that have been going strong for many years.

365 Digital has been in the game since 2002 when it started trafficking its own websites which showed the potential in online advertising and campaign management.

Primedia Online is the sales cog of the engine.  They do everything you would need from the different sites available to the numbers that your ad will hit.

iafrica.com is a news portal that has large advertising potential in itself. iafrica.com has been providing news in each of their categories since 2002 and is still one of the leading news sites in South Africa.

Together, as Dash Of Lime, we are a sales powerhouse incorporating everything you will need, all under one roof.  If you are either a publisher that owns a site, or a brand that wishes to get some really good advertising opportunities, make sure to get hold of us and we’ll help show you just how powerful online is… All with a Twist Of Prime.