Dash of Lime

Limelight
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Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor’s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants. Beyond the Like: How Companies are Using Social [...]

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor’s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.

Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social ad spend for lead gen and customer acquisition. Overland, her digital marketing agency’s Vice President, and Karunakaran, Sr. Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session.

Read more on Search Engine Watch.

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Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money online. But while pageviews (and their bridesmaids, metrics impressions and click-through-rates) are still effective in judging direct-marketing campaigns, they are amazingly useless when it comes to brand [...]

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There’s an opportunity that the Internet offers CEOs. It’s the ability to communicate effectively both internally and externally. It’s a means of giving the brand a human face and building credibility, while showing employees you’re human and accessible. There are more positive attributes for social CEOs. Their employees and customers find them to be good [...]

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Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Facebook’s verification badges for pages and profiles will also mimic Twitter by leaving much of the process unknown and internal. It’s unclear why Facebook is making the move to verify brands and well-known figures with large audiences [...]

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In the Limelight

We talk to Nazeem Abrahams from MediaShop, who shares his advice for advertisers investigating online, discusses the role of digital content in a media strategy - and more!

So, tell us about your job.

I'm the Digital Planner at MediaShop Cape Town. It means juggling many balls but ultimately ensuring that client objectives are met whilst integrating digital with above the line activities – the Holy Grail being an integrated marketing campaign. Gone are the days where digital can just be regarded as an add-on!

What did you want to be when you were younger?

The clichéd "wanting to be a doctor" comes to mind, mostly because I wanted to make a difference.

Read the rest of Nazeem's interview here.

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