by Papa Lime
13.05.13Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. The drops in search traffic is an analytics [...]
by Papa Lime
13.05.13Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling.
The drops in search traffic is an analytics problem, caused by what some are calling “dark search” or “dark Google.” The issue is a technical one, but in simple terms, it’s caused by certain browsers blocking websites from tracking exactly how users arrived there. For example, when users of Safari on iOS 6 click on a search result, the site they’re visiting has no way of telling they found that content through search. Analytics packages typically lump this traffic in the “direct” bucket, giving an inaccurate picture of where their traffic is actually coming from.
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to [...]
Facebook has seen its rapid assimilation of Earth’s population start to cool in recent years. The areas where it’s still exploding are, interestingly enough, some of the areas with the least access to technology: Africa, the Middle East, and India. One measure of technological modernity is the smartphone. In the Western world, smartphone penetration hovers [...]
Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as driving forces. eMarketer anticipates that mobile ad spending will hit [...]
We talk to Nazeem Abrahams from MediaShop, who shares his advice for advertisers investigating online, discusses the role of digital content in a media strategy - and more!
So, tell us about your job.
I'm the Digital Planner at MediaShop Cape Town. It means juggling many balls but ultimately ensuring that client objectives are met whilst integrating digital with above the line activities – the Holy Grail being an integrated marketing campaign. Gone are the days where digital can just be regarded as an add-on!
What did you want to be when you were younger?
The clichéd "wanting to be a doctor" comes to mind, mostly because I wanted to make a difference.
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